For first-time Google Ads runners · No experience needed

Run your first Google Ads campaign without burning money.

You've heard horror stories about Google Ads eating £500 in three days. You also know it's where your buyers are searching. PPCTrueCoach is the 5-week guided programme that walks you from "scared to launch" to your first profitable campaign, one step at a time.

Start coaching today → £69 one-time · 30-day refund
The transformation

Where you are today, where you'll be in 5 weeks.

Right now

  • You've heard Google Ads horror stories and stalled
  • The Google Ads dashboard looks like a cockpit
  • "Smart campaigns" promised easy and you don't trust it
  • No idea what a good cost-per-click should be
  • Conversion tracking? Pixel? You're not sure either is set up right
  • Buyers searching for your product, but they're finding competitors
→

Five weeks from now

  • One clean Search campaign live and running profitably
  • Conversion tracking working properly, every sale logged
  • A keyword list you actually understand and can defend
  • Real numbers: CPC, conversion rate, ROAS, all making sense
  • Confidence to add a Performance Max campaign when ready
  • The buyers searching for your product are finding you
The 5-week plan

One week. One step. No skipping.

Most beginner courses dump everything on you in one go. PPCTrueCoach gives you exactly the right step for this week, and tells you to ignore the rest until next week. That's how confidence gets built.

WEEK
01

Get conversion tracking right (before anything else)

The single biggest mistake beginners make: launching campaigns before tracking is set up. We start here. Google Tag Manager, the GA4 conversion event, Google Ads conversion import. Test it. Verify it. Then move on.

Deliverable · Live, verified conversion tracking
WEEK
02

Pick keywords your real buyers actually type

The keyword research framework for ecommerce: starting with high-intent buyer terms, filtering out the tyre-kicker keywords, separating brand from non-brand, and the negative keyword list every beginner forgets to set up.

Deliverable · Your launch keyword list
WEEK
03

Build your first Search campaign properly

Step-by-step screen recordings of building a clean Search campaign: structure, ad groups, RSAs, sitelinks, callouts, ad schedules. The setup that doesn't blow your budget on day one. No "Smart Campaigns" shortcuts.

Deliverable · A live, controlled Search campaign
WEEK
04

Read your data without panicking

How to look at your numbers in week one and not pull the plug. What CPC, CTR, conversion rate, and ROAS actually mean. The 7-day rule, the search terms report, and the four signals that tell you to optimise vs hold vs kill.

Deliverable · Your first weekly review done
WEEK
05

Optimise, scale, and add Shopping

Once you have data, the optimisation playbook: bid adjustments, negative keyword expansion, ad copy iteration. Then the safe path to add Google Shopping or a Performance Max campaign without losing the foundation.

Deliverable · A profitable campaign + a plan to scale
The library

Four documents. Not 50 hours of video.

Two playbooks for the thinking, one walkthrough guide for the doing, one checklist you'll print and stick on the wall. Each one is short, focused, and skimmable. No theory padding, no agency upsells, no "but first, let me share my journey".

01

The Conversion Tracking Playbook

Google Tag Manager, GA4 events, Google Ads conversion import. The setup that ensures every sale is logged, with the verification steps that prove it works.

PDF · Wk 1
02

The Keyword Research Playbook

The framework for finding high-intent buyer keywords, separating brand from non-brand, and building the negative keyword list before you ever spend a pound.

PDF · Wk 2
03

The First Campaign Setup Walkthrough

Step-by-step Search campaign build with screen-by-screen instructions: structure, ad groups, RSAs, extensions, schedules, budget. The clean setup that doesn't burn money on day one.

Guide · Wk 3
04

The Pre-Launch & Weekly Review Checklist

The print-and-tick reference: pre-launch verification before you press go, plus the weekly numbers review that tells you when to optimise, hold, or kill.

Checklist · Wk 4-5
First-campaign stories

Real beginners. Real first campaigns.

We don't show you screenshots of agency clients spending £100K/month. The students in PPCTrueCoach are running their first Google Ads campaign on a small store. Here's what their first wins looked like.

"

I'd been "about to start Google Ads" for a year. My budget was £15/day and I was terrified. By week 4 I had ROAS sitting at 3.1x and finally understood what I was looking at. Best £69 I've ever spent.

J
James W.
Outdoor gear, UK
"

Before this, I'd lost £400 on a "Smart Campaign" that bought traffic from people searching for free templates. The negative keywords lesson alone saved me from doing it again. Coaching paid for itself ten times over in week 2.

P
Priya N.
Stationery brand
"

Conversion tracking was the unlock. I had two months of "data" that turned out to be wrong because the pixel was firing twice. Once I fixed it, my ROAS magically doubled because the real numbers had been there all along.

T
Tomáš K.
Pet supplies, EU
"

I'd done two beginner courses before this. They taught me everything except how to actually click around inside Google Ads. The screen recordings here are the missing piece. I had a campaign running properly in under a week.

R
Rosie A.
Handmade jewellery
"

Discord saved me twice. Once when my campaign got disapproved for "misleading content" (turned out to be one word in an RSA). Once when I almost panicked-killed a campaign at day 3. The community said wait. They were right.

M
Marcus B.
Fitness apparel
"

Three months in. Spending £50/day. ROAS holds at 4x. Most importantly, I actually understand why it works. I'm not at the mercy of an "expert". The store is mine and the ads are mine.

A
Ayşe D.
Skincare, Turkey
An honest fit check

This is for you. Or it isn't.

We'd rather you save £69 than buy something that doesn't fit your stage. Read both columns. Be honest with yourself.

✓ PPCTrueCoach is for you if

  • You have a live Shopify (or similar) store, even a small one
  • You've never run Google Ads, or tried and got burned
  • You can spend at least £15-30/day on ad budget for testing
  • You can commit 4-6 hours a week for 5 weeks
  • You want to actually understand the platform, not outsource it
  • You've been "about to launch ads" for too long

This isn't for you if

  • You don't have a store yet (start with MerchantLab first)
  • You're already running profitable Google Ads at scale
  • You want a "secret hack" that bypasses the fundamentals
  • You want a fully done-for-you agency setup
  • You can't allocate any test budget at all
  • You expect 10x ROAS in your first month

No store yet? Start with MerchantLab. Already scaling? Look at OperatorPPC for the operator-level playbook.

Pricing

Pick the level of help you want.

Three tiers, same 5-week framework. Most students start with The Coach and only upgrade later if they want hands-on help.

The Coach

Self-guided

£69
one-time payment

Everything you need to launch your first Google Ads campaign on your own pace, with the community there if you get stuck.

  • The Conversion Tracking Playbook · PDF
  • The Keyword Research Playbook · PDF
  • The First Campaign Setup Walkthrough · Guide
  • The Pre-Launch & Weekly Review Checklist · Checklist
  • Discord community access
  • Monthly group Q&A calls (live)
  • 30-day refund guarantee
Start The Coach
MOST POPULAR
Group Cohort

5-week guided

£299
one-time · cohorts of 8

A small cohort going through the programme together, with weekly live calls and a coach who reviews your account as you build it.

  • Everything in The Coach
  • Weekly live group sessions (5 weeks)
  • Coach reviews your account every week
  • Private cohort Discord channel
  • Cohorts of 8 maximum
  • Templates and ad copy swipe files
Apply for next cohort
1:1 Mentorship

Private coaching

£999
one-time · 4 weeks

Weekly private calls with a senior coach who builds the campaign alongside you. By application only, four spots per intake.

  • Everything in Group Cohort
  • 4 × 60-min 1:1 Zoom calls
  • Direct Discord access to your coach
  • Account audit on call one
  • Campaign launch checklist call
  • Post-launch follow-up audit
Apply for 1:1
Common questions

Things beginners ask before joining.

No, but creating one is the first step in week 01 and takes 10 minutes. We'll walk you through it. Google often gives new accounts a £400 ad credit when you spend your first £400, which roughly covers the test budget for the programme.
£15-30 per day for at least 14 days. That's £210-420 of ad spend across the 5 weeks. The Google £400 credit usually covers most of it. If you can't allocate any test budget, this isn't the right time for the programme. Save up first.
Honest answer: most students hit break-even ROAS by week 4 and modest profit by week 5. Some take 8-12 weeks to fully optimise. Anyone promising guaranteed profit by a specific date is selling you fiction. We promise a clean foundation that's optimisable, not a magic outcome.
Because beginners who let Google's "smart" automation drive lose money fast and never learn why. We start with controlled Search campaigns where you can see every keyword, every match type, every search term. Once you understand the fundamentals, week 5 introduces Performance Max safely, on top of a foundation you actually control.
30 days, no questions asked. Email us, we refund. We'd rather have your £69 back than have you regret the decision. The programme works because students show up, not because they feel trapped.
No. The framework works for Shopify, WooCommerce, BigCommerce, Squarespace Commerce, and most other ecommerce platforms. Conversion tracking setup varies slightly by platform, so the manual covers the four most common configurations including Shopify, Woo, and platform-agnostic GTM.
Yes. Google Ads works in every major market and the principles are universal. Pricing in the guides is in GBP for reference, but the strategies, structures, and decision frameworks apply identically whether you're spending in dollars, euros, rupees, or rand.
No catch. The £69 tier is profitable on its own and we keep it there deliberately. We make additional revenue when roughly 1 in 5 students upgrade to the cohort or 1:1 tier. We'd rather coach 1,000 beginners well than sell a £2,000 fake-guru course to 50.

Stop putting it off. Run the campaign.

One campaign, properly set up, with someone in your corner. Five weeks from today.

Start The Coach — £69